Discover Rutland aims to develop and grow a sustainable tourism economy in Rutland through brand awareness, income generation and partnership working.
This is the section of the website where you can keep up to date with the latest information and opportunities happening within the tourism industry and find out about how to get involved through our membership and advertising opportunities.
About Discover Rutland – the official Destination Management Organisation (DMO) for England’s smallest, and greatest, county!
Who and What is Discover Rutland
Discover Rutland is the destination and promotional brand for tourism in Rutland, it sits within Rutland County Council, but is self funded predominantly by it’s membership scheme, and it’s activity is determined by the Discover Rutland Tourism Committee (DRTC), a group of volunteers from local businesses.
To help explain the structure of Discover Rutland, we have produced this Discover Rutland organisational chart.
Please find a list of Tourism Committee Members here.
What we do
The main aim of the DRTC is to support it’s members, this is done by providing a contact point for business queries, delivering business events, developing a strong marketing platform for the county through the website, social media and providing useful literature such as a seasonal visitor guide and tourist maps.
We also provide an essential gateway for attracting and satisfying journalists enquiries, and communicating with the wider regional, national and international tourism partners.
Being a rural county with predominantly smaller businesses, we understand providing important industry information (such as funding) and relevant opportunities (such as free workshops) is a key service we provide to member. See our news page for the latest updates.
Networking opportunities are also available, we run ‘Tourism Talk & Tour’ events to provide an informal opportunity to get together, have a look around a different business and discuss business. We also hold a Discover Rutland Ball annually to both raise marketing funds and give the industry a chance to have a ‘knees up’ after the peak season. Plus there’s our annual tourism which highlights what work has been achieved and what the future plans are.
Discover Rutland Annual Tourism Forum 2025
The Discover Rutland Tourism Committee held their annual forum on Monday 28th April 2025 at The Barnsdale, with an open invite to anyone with an interest in local tourism to hear from the committee, learn about the UKSPF projects the discuss plans for the coming year.
You can view the slides from the 2025 Discover Rutland Forum here.
Key points covered
- Showcasing the projects achieved through UKSPF - e-bikes still available to member businesses
- Engaged with members to encourage communicating content, updates and events, plus checking all business information online is accurate
- Requested everyone utilise the link to the digital visitor guide in email signatures and online
- Asking for interest in joining the Discover Rutland Ambassador scheme to support attendance at shows and providing visitor support
If you are interested in becoming more involved in the Discover Rutland Tourism Committee, please email [email protected]
Business Support
Rutland County Council - Business Page - Think Rutland
Rutland businesses have access to funded business support and resources tailored to assist you at any stage of your business journey. Click here to view the Think Rutland Business Support Service
VisitEngland Business Advice Hub: Essential information, advise and resources for tourism businesses. This includes the latest industry advice, training and guidance on your legal obligations.
