Rutland takes centre stage in the heart of London as Discover Rutland celebrates a successful 2026 show season.
From the countryside to the capital – Discover Rutland prepares for a spectacular finale on Whitehall, showcasing the very best of England’s smallest county.
Discover Rutland is preparing to bring a little piece of Rutland to the heart of London this November, following another hugely successful season promoting the county to hundreds of thousands of visitors across the UK.
Over the past six months, Discover Rutland has attended seven major shows, reaching audiences totalling more than 450,000 visitors and showcasing Rutland as a wonderful destination for short breaks, holidays, food and drink, events and unforgettable experiences.
The 2026 programme has taken Discover Rutland’s distinctive visitor information van across the country, attending the East Anglian Game & Country Show, Rutland County Show, Royal Three Counties Show, Global Birdfair, Great Yorkshire Show, Rutland Flower Show and Chatsworth Country Fair.
Across the seven events, 20 Discover Rutland representatives and ambassadors participated in 19 exhibiting days, engaging with thousands of visitors, introducing new audiences to the county and encouraging previous visitors to return and discover more.
Jason Allen, Chairman of Discover Rutland, said: “It’s been another fantastic season for Discover Rutland. Our presence at these major shows provides an invaluable opportunity to put Rutland firmly on the map, speaking directly to thousands of potential visitors and showcasing the extraordinary range of attractions, businesses and experiences our small county has to offer.
“I would particularly like to thank our representatives, ambassadors and volunteers who have given their time and enthusiasm throughout the season. Their commitment and passion for Rutland are what make these events so successful.
“However, whilst our traditional show season may have come to an end, we have one rather special final outing planned – and this time we’re taking Rutland right into the heart of the nation’s capital!”
RUTLAND ON TOUR – MULTUM IN PARVO
Wednesday 18 November 2026 | 10am – 12.30pm | Whitehall, Central London
Discover Rutland is delighted to be playing a prominent role in Rutland on Tour – Multum in Parvo, a special celebration of the county taking place on Whitehall, close to Downing Street and the Cenotaph.
For one morning, the heart of Westminster will come alive with the sights, sounds and spirit of Rutland, as the county showcases its remarkable heritage, vibrant communities, creativity and extraordinary local talent.
Discover Rutland’s exhibition vehicle will take up a prominent position on Whitehall, providing a focal point for promoting the county to Londoners, visitors and passers-by.
But this will be far more than a tourism showcase.
A lively programme of entertainment will bring together an exciting variety of performers from across the county, including Rutland Musical Theatre, Rutland Morris and launch of local artist, Lisa Cookes new song, alongside further with performances and surprises throughout the morning. This is being hosted by Rob Persanni from Rutland and Samford Sound.
From traditional Morris dancing to musical theatre, the event promises to be a colourful and uplifting celebration of the depth and diversity of talent found within England’s smallest county.
Jason Allen added:
“Discover Rutland is absolutely delighted to be involved in taking Rutland to London. What better way to conclude our 2026 programme than by bringing the very best of our county to one of the most iconic locations in the country?
“Not only will Discover Rutland have a prominent presence on Whitehall, but we will be joined by a wonderful variety of performers representing the incredible depth of talent within our communities. From the traditions of Rutland Morris to the energy of Rutland Street Dance and the performances of Rutland Musical Theatre, this promises to be a truly memorable occasion.
“Rutland may be England’s smallest county, but we have an enormous amount to be proud of. Our motto, Multum in Parvo – Much in Little – perfectly captures the spirit of this event.
Lucy Stephenson event organiser commented :
“We are enormously grateful to our principal sponsors, Rutland Nursery, Heidelberg Materials, The George Oakham, Hereward Homes, Blands Coaches, Multum Gin Parvo, Rutland Aquapark and Versatile, whose generous support and commitment have helped make this ambitious event possible. It is a wonderful example of Rutland businesses and organisations coming together to champion our county on a national stage.
“We would love to see as many Rutland residents, businesses, friends and supporters as possible join us in London. Everyone is welcome to come along, enjoy the performances, show their support and help us celebrate everything that makes Rutland such a special place.
“This is Rutland coming together, showing the capital what our county has to offer, and demonstrating that when it comes to community spirit, creativity and ambition, we really do punch above our weight.”
Rutland on Tour – Multum in Parvo takes place on Wednesday 18 November, from 10am until 12.30pm, on Whitehall in central London.
What three words location : sparks.faster.heat
Nearest tube : Westminster Exit 5 towards Richmond House
Everyone is warmly invited to attend and support this special celebration of Rutland.
