Rutland officially launched the start of the 2026 tourism season with the unveiling of new visitor information signage funded by UK Government through the UK Shared Prosperity Fund, the release of updated visitor guides and a call to support the county’s hospitality sector.
New, high-quality information signs have been installed in Oakham and Uppingham, designed to welcome visitors and help them discover each town’s rich heritage with beautifully illustrated town maps. Located at key entry points in the towns, the signs can be found in the main car parks, Oakham Railway Station and Uppingham Market Place.
Among the new installations is a dedicated information board telling the story of the Queen Elizabeth II Memorial Statue, which was unveiled in Oakham Library garden by the Lord Lieutenant on 21st April, on what would have been the late Queen’s 100th birthday, marking a poignant and nationally significant moment for the county.
Further new information signs have also been installed at Wing Maze, one of Rutland’s fascinating historical sites, and in the village of Barrowden, celebrating its connection with pioneering travel entrepreneur Thomas Cook. Together, the new signage strengthens Rutland’s visitor welcome, improves interpretation at key locations and encourages people to explore beyond the traditional visitor hotspots.
The information sign project has been made possible thanks to £32,000 funding from the UK Government through the UK Shared Prosperity Fund (UKSPF), supporting local regeneration, tourism and pride of place across Rutland.
Alongside the new signage, Rutland is also launching its Spring Summer Visitor Guide, which highlights a wide range of attractions, events, heritage and experiences. This year’s guide also celebrates a host of significant anniversaries at Rutland Water Nature Reserve, underscoring its importance as one of the county’s flagship destinations for nature, wellbeing and outdoor recreation.
A redesigned mini guide has also been introduced, specifically aimed at inspiring visitors within a two-hour drive to discover Rutland’s places to visit, eat and enjoy. Compact and engaging, the mini guide showcases Rutland and Stamford as an ideal destination for short breaks, with useful maps and business listings.
With the new season underway, Rutland is looking forward to welcoming visitors from near and far and is encouraging residents and visitors alike to support the local hospitality sector, from cafés, pubs and restaurants to accommodation providers, attractions and independent shops.
As the county heads into what is expected to be a busy and positive tourism season, Rutland’s enhanced visitor information, refreshed guides and continued investment underline a shared commitment to strengthening the local economy while offering a warm welcome and memorable experiences for everyone who visits.
